January 19, 2024

Best Free Resources to Learn Digital Marketing in 2024

Digital Marketing


Marketing is a booming industry, and becoming a professional marketer can be highly lucrative. However, trying to learn marketing by simply Googling information can be overwhelming and confusing. With conflicting advice from different websites, it’s easy to feel discouraged. In this blog, we will break down the best free resources available for you to learn marketing, so you can hit the ground running and jumpstart your marketing career.

Google’s Online Marketing Challenge

One of the most comprehensive courses available for beginners is Google’s Online Marketing Challenge. This course not only provides students with real-world experience in marketing, but also offers modules taught by top academic panelists, covering various aspects of digital marketing. Students get the opportunity to work with nonprofit companies to build online advertising campaigns, with a budget of $10,000. The competitive angle of this course allows students to showcase their advertising skills.

Social Media 101 Course by Constant Contact

If you’re looking to build your social media presence across various platforms, Constant Contact’s Social Media 101 course is a great option. This course provides step-by-step guidance on using platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat, and YouTube. It offers practical value to students through examples of lessons, how-to guides, and glossaries. The best part is that this course is completely free.

HubSpot Academy

HubSpot Academy is another fantastic resource for digital marketing beginners. They offer courses in nearly every subject, ranging from advertising to growth marketing and website design. Completing these courses can even earn you a certification, which can greatly enhance your resume. HubSpot Academy provides various forms of teaching, including guides, webinars, and marketing templates such as social media editorial calendar templates.

Google Skillshop

If you want to learn how to do marketing using Google’s products, Google Skillshop is the official platform to do so. This platform offers training on Google Ads, Waze, Google Analytics, and Google My Business. You can learn how to run paid ads on Google’s platforms, such as search, display, network, and mobile ads. Additionally, you’ll learn how to measure the results within Google Analytics. The training ranges from introductory to advanced courses, making it suitable for beginners and experienced marketers. Google Skillshop even provides certifications that can add value to your resume.

SEMrush Academy

SEMrush is a popular SEM content marketing tool, but many people are unaware of its extensive training features. In addition to its basic functionalities, SEMrush Academy offers training on various advanced concepts, including traffic analysis, demographic information, technical SEO, link building, keyword research, and content marketing. This free resource caters to both beginners and professionals, and also provides certification upon completion.

Facebook Blueprint

Facebook Blueprint is the official training platform for marketing on Facebook and Instagram. It covers a wide range of topics, from creating ads to managing your Instagram business account. This platform is suitable for both beginners and advanced marketers, as it dives deep into the nuances of using Facebook’s advertising features. Facebook Blueprint also offers a certification, which can be valuable when applying for marketing positions.

Copyblogger’s Internet Marketing for Smart People

Copyblogger’s course, “Internet Marketing for Smart People,” is a comprehensive resource for blogging and content marketing. It covers topics such as direct response copywriting and creating offers to sell to your audience. This course provides a framework for starting an online business from scratch, focusing on marketing techniques that may not be covered in other courses. If you’re interested in content marketing and building an online business, this course is definitely worth exploring.


In conclusion, there are numerous marketing courses available, but the ones mentioned above are some of the most valuable free resources. These courses offer great benefits and can greatly contribute to your digital marketing journey, whether you’re just starting out or looking for a job. If you have any questions about these courses or others, feel free to leave a comment below. Don’t forget to like, share, and subscribe to our channel for more valuable content. Good luck on your marketing endeavors!