Introduction

What is the amount of search traffic that your rivals receive? If not, you’re losing out on important information that could help you enhance the functionality of your own website. In this blog post, we’ll look at a quick and easy way to monitor your competitors and learn the techniques they employ to get people to their website. You may improve your search traffic and obtain useful insights to guide your own SEO effort by implementing these measures.

Step 1:

Examine Your Rivals Using Ubersuggest

Ubersuggest is a tool that may be used to spy on your competitors. With the help of this free tool, you can examine any website’s traffic and learn important details about its backlink profile, organic keywords, and other aspects. To use the tool, just visit the Ubersuggest website or type “Ubersuggest” into your preferred search engine.

Step 2:

Type in the URL of your rival

Enter the website URL of your rival once you’ve reached Ubersuggest. Any competitor you want to examine can be chosen. Click the search button and wait for the report to load after entering the URL.

Step 3:

Examine the Traffic and Top Pages of Your Rivals

You will obtain an overview of the total traffic generated by your competitors by region once the report has loaded. This analysis is important because it shows you the areas in which your rival is outperforming you. Navigate to the “Top Pages” area at the bottom of the page and click to view the most viewed content on the website of your rival.

Step 4:

Examine Your Rivals’ Top Pages in-depth

The “Top Pages” report offers comprehensive details about the material generating traffic for your rivals. It displays the quantity of keywords, backlinks, and social shares for every page. You can determine which terms are generating the most traffic and have a low search difficulty score by examining this data. You may increase your own search traffic by using these keywords, which are also easier to rank for.

Step 5:

Look Up the Top Keywords of Your Rivals

You can examine the “Top Keywords” report in addition to the top pages to determine which keywords are bringing visitors to your competitor’s website. Seek for terms with low search difficulty, plenty of traffic, and a high cost per click. You should take use of these keywords in your own SEO effort.

Step 6:

Conduct Your Own Keyword Research with Ubersuggest

It’s time to investigate your own keywords now that you have a better understanding of those of your competitors. Enter the phrases you are thinking about focusing on into Ubersuggest to learn more about their search traffic, cost per click, and long-term trends. You can use this research to help you decide which keywords are most important to focus on in your SEO strategy.

Step 7:

Act Now to Outperform Your Rivals

Now that you have the knowledge at your disposal, it’s time to outperform your rivals. But keep in mind that you shouldn’t just mimic the actions of your rivals. Rather, you ought to make an effort to surpass their level of work and produce content that is ten times better. This idea, sometimes referred to as the “Skyscraper Technique,” is producing content that is so remarkable that your rivals would be afraid to steal it. You can become recognised as a leader in your field and increase website traffic by using this strategy.

Conclusion

A crucial component of any effective SEO effort is competitor surveillance. You may learn a lot about your competitors’ content strategies, keywords, and traffic sources by utilising tools such as Ubersuggest. Equipped with this knowledge, you may decide on your own SEO approach with confidence and increase website traffic. To succeed with SEO, keep in mind to concentrate on producing content that is ten times better than that of your rivals. Wishing you luck!