Finding Companies to Help
One common misconception about starting a digital marketing agency is that you need to buy expensive courses or services to learn how. However, this is not the case. The first step is to simply go online and find companies that you can help.
A great starting point is to visit sites like Crunchbase and look for venture-funded companies. These companies have raised a significant amount of money and are looking to spend it on professionals who can help them grow their traffic and sales. By targeting these companies, you can position yourself as a valuable asset.
Evaluating Company Websites
Once you have a list of potential companies, the next step is to thoroughly evaluate their websites. Don’t just focus on surface-level fixes like SEO or paid ads. Instead, take the time to break down everything that they’re doing wrong and provide detailed feedback on how to fix it.
The more detailed and specific your feedback, the better chance you have of getting noticed. Companies want actionable insights that they can implement right away. By providing this level of detail, you demonstrate your expertise and increase the likelihood of being hired.
Eliminating Inadequate Opportunities
While going through your list of companies, it’s important to eliminate any that you can’t provide enough feedback for. Remember, you want to provide pages and pages of valuable insight that companies can use to improve their marketing strategies.
By narrowing down your list to companies that you can provide thorough feedback for, you ensure that you are targeting the right opportunities. Quality over quantity should be your guiding principle in this step.
Contacting Company Decision Makers
Once you have identified the companies you can help, it’s time to reach out to the decision makers. This typically involves emailing the CEO, founder, or head of marketing. In your email, include your detailed breakdown of what they’re doing wrong and how to fix it.
Be honest and direct in your approach, letting them know that you genuinely want to help them grow. Offer your assistance in implementing your recommendations if needed. By taking this proactive and helpful approach, you can differentiate yourself from others and build trust with potential clients.
The Importance of Follow-Up
Sending out a single email may not be enough to secure a client. It’s crucial to follow up persistently to ensure that your email gets noticed and read. This may involve sending additional emails, texts, or even making phone calls.
Some people may be offended by your persistence, while others may appreciate your dedication. The key is to stay consistent and demonstrate your commitment to helping them. By doing so, you increase your chances of getting hired.
The Power of Thorough Emails
When crafting your emails, remember that they don’t need to be visually appealing or filled with fancy graphics. The content is what matters most. Break down the company’s issues and provide step-by-step solutions that they can implement on their own.
Show them that you have a clear game plan and that hiring you is a logical next step. In the fast-paced world of venture-funded companies, time is of the essence. By offering a comprehensive solution, you make it easier for them to choose you as their partner.
Conclusion
Starting a digital marketing agency doesn’t have to be complicated or expensive. By following these steps, you can position yourself as a valuable resource for companies looking to grow their online presence. Remember to thoroughly evaluate company websites, provide detailed feedback, and follow up persistently. With dedication and the right approach, you can secure your first few clients and achieve significant income in no time.
